Copywriting and content
Copy that clearly explains your services and helps your website win customers. For businesses across Poland, working remotely.
Copywriting and content
Copy that clearly explains your services and helps your website win customers.
What is included
- Copy for the home page, service pages and About page
- Blog articles on topics customers search for
- Titles and descriptions for search engines
- Text for your Google Business Profile listing
- Adapting copy into Polish, English and Russian
Who it is for: Businesses that do not have the time or ready-made copy for their website.
Prices (net, excl. VAT)
- Text for one web page (up to 3,000 characters): from PLN 149
- SEO text for a service page (up to 5,000 characters): from PLN 249
- SEO blog article (up to 6,000 characters): from PLN 299
- Sales copy for a landing page: from PLN 399
Additional research, publishing and translations are quoted separately.
Copy that clearly explains what you offer
Even the best-designed website will not work if the copy is vague, generic or written just to fill the page. A customer has a few seconds to understand what you do and why they should call or write.
I write copy for small and medium businesses: for the home page, service pages, “About” and the blog. I include the phrases customers search for, but I write first of all for people, in plain, concrete language.
I base the content on information from you about services, customers and how you work. I do not invent achievements, reviews or figures you cannot confirm.
What copywriting includes
Home page and services
Copy that shows your offer from the first screen and leads to contact, with a separate text for each important service.
“About” and trust
A story of the business told truthfully and concretely, without empty slogans.
Blog articles
Posts on topics customers search for, which build visibility on Google and show your expertise.
SEO titles and descriptions
Page titles and descriptions written to encourage clicks in search results.
Google profile content
Business description, services and posts for Google Business Profile, consistent with your website copy.
Language versions
Adaptation of texts into Polish, English and Russian so they sound natural in each language.
How the copy is created
Good copy starts with understanding your business and customer, not with a blank page.
- A short conversation or questionnaire about your offer and audience.
- A proposed text structure before writing.
- Finished copy that takes keyword phrases into account.
- Revisions after your feedback until the text feels natural to you.
I can prepare copy for an existing website or together with building one, so the content and design fit together from the start.
How I work
Four clear steps from the first conversation to launch
Conversation and brief
Step 1 of 4
I learn about your business, customers and goals for the copy, and gather the information I need.
Structure and phrases
Step 2 of 4
I outline the text and choose phrases that fit the topic.
Writing
Step 3 of 4
I prepare the copy in plain, concrete language, in a tone that fits your business.
Revisions and publishing
Step 4 of 4
I apply your feedback and hand over the final content for publication.
Frequently asked questions about copywriting
Copywriting for a business website means copy that answers customers’ questions and includes the phrases they search for. I write following Google’s guidance on helpful content (Google Search Central) and adapt the copywriting to your industry. Copywriting can be ordered together with a new website or on its own.
How much does website copy cost?
The price depends on the number of pages and the length of the texts. I prepare an exact quote after a short conversation about the scope.
Do I need to provide materials?
I need basic information about your business, services and customers. I will organise and write up the rest. I will not invent anything to fill gaps.
Will the copy be optimised for SEO?
Yes, I include keyword phrases, titles and descriptions. I do not guarantee specific positions on Google, though.
Can you write in several languages?
Yes, I prepare content in Polish, English and Russian.
Do you work with companies outside my city?
Yes, I work remotely with clients across Poland.
Let’s talk about your project
Tell me what you need and I will reply by email.